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Sustainability

Our vision of sustainability is a stable equilibrium between human activities and our planet's natural systems.

It comes from Kenneth Boulding's path-breaking concept of "spaceship earth." For Boulding, sustainability required the transformation of our increasingly globalised "cowboy" society into a "spaceman" society.

As Boulding put it back in the 1960s:

"We cannot have cowboys and Indians in a space ship, or even a cowboy ethic."

He explained further:

"The closed earth of the future requires economic principles which are somewhat different from those of the open earth of the past. For the sake of picturesqueness, I am tempted to call the open economy the "cowboy economy," the cowboy being symbolic of the illimitable plains and also associated with reckless, exploitative, romantic, and violent behaviour, which is characteristic of open societies.

"The closed economy of the future might similarly be called the "spaceman" economy, in which the earth has become a single spaceship, without unlimited reservoirs of anything, either for extraction or for pollution, and in which, therefore, man must find his place in a cyclical ecological system which is capable of continuous reproduction of material form even though it cannot escape having inputs of energy.

"The difference between the two types of economy becomes most apparent in the attitude towards consumption. In the cowboy economy, consumption is regarded as a good thing and production likewise; and the success of the economy is measured by the amount of the throughput from the "factors of production," a part of which, at any rate, is extracted from the reservoirs of raw materials and noneconomic objects, and another part of which is output into the reservoirs of pollution. ...

"By contrast, in the spaceman economy, throughput is by no means a desideratum, and is indeed to be regarded as something to be minimized rather than maximized. The essential measure of the success of the economy is not production and consumption at all, but the nature, extent, quality, and complexity of the total capital stock, including in this the state of the human bodies and minds included in the system."

If you would like to read more, Boulding's two seminal essays on sustainability follow:

> Earth as a space ship (K Boulding, 1965)
> The economics of the coming spaceship earth (K Boulding, 1966)